Absolutely! Here's a blog post that explains the risks of using default Google Ads settings, and why working with a pro can actually save money—without sounding salesy or preachy:

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The Hidden Costs of Default Google Ads Settings (And Why a Specialist Can Save You Thousands)

If you’ve ever tried running Google Ads for your business in Simcoe County and felt like the results were “meh” or worse—you're not alone.

On the surface, Google Ads looks easy enough. Create an account, set a daily budget, pick some keywords, and go live. But what many business owners don’t realize is that the default settings in Google Ads are not designed to protect your wallet—they’re designed to spend your budget. Fast.

Let’s break down why that happens, and why working with someone who really knows the platform can actually be a profitable investment.

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The Problem With “Set It and Forget It”

Google Ads is incredibly powerful—but it’s also incredibly complex under the hood. The platform is designed for scalability, which means it’s geared toward spending money efficiently at scale. If you’re a local business trying to generate real leads from a modest budget, that’s where things can go sideways.

Here’s how Google’s default settings can hurt you:

1. Broad Match Keywords

By default, Google uses something called broad match—which means your ad can show up for related (but not always relevant) searches.

For example, if you’re a roofer in Barrie targeting “roof repair,” your ad could show up for “DIY roof sealant” or “flat roof installation Toronto.” Not ideal.

2. Search & Display Networks Combined

Unless you tell it otherwise, Google will show your ads not only in search results, but also on the Display Network—meaning banner ads on random websites and apps. These placements often have low intent and burn through your budget quickly with few results.

3. Automated Bidding Without Strategy

Google encourages automated bidding strategies like "maximize clicks" or "maximize conversions" right away. These can work well—but only after your account has enough data to optimize. Starting with this setting too soon is like racing a car before the tires are on properly.

4. Geographic Overreach

You might think you’re targeting Simcoe County, but default settings often include a much wider radius than you realize. That means you could be paying for clicks from people outside your service area.

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How a Google Ads Specialist Changes the Game

A certified Google Ads specialist isn’t just someone who knows how to run ads—they understand how to make those ads profitable.

Here’s what they’ll typically do differently:

- Use exact and phrase match keywords to ensure your ad only shows up for high-intent searches.

- Split out Search vs. Display campaigns to control performance and cost.

- Set up proper conversion tracking so you can measure real results (calls, form fills, bookings).

- Tighten your geo-targeting so your ads only show to the right people, in the right towns.

- Test ad copy, landing pages, and extensions to continuously improve your ROI.

- Monitor and optimize your campaign regularly—not just at setup.

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Why It’s Worth It

Yes, hiring a specialist is an upfront cost. But if you’re spending $1,000/month on ads and getting $300 worth of leads, that’s not a savings—it’s a leak.

A good Google Ads setup can turn that same $1,000 into $3,000–$5,000 in booked jobs—**just by cutting waste and focusing on results**.

It’s not about throwing more money at ads. It’s about making sure every dollar is working for you.

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Final Thought

Google Ads can absolutely grow your business—quickly and consistently. But only when it’s done right. If you’ve tried it before and felt like it just didn’t work, the issue may not be the platform—it may be the setup.

In a competitive local market like Simcoe County, precision matters. A well-managed Google Ads campaign isn't an expense—it’s an investment in predictable, measurable growth.