(705) 300-5468

Barrie's Certified Google Ads Partner

Google Ads Management In Barrie

Heavy Ads is a Barrie-based Google Ads agency helping trades and local service businesses across Simcoe County get calls and leads from Google Search.

Google Ads can work extremely well for a local service business. It can also waste money fast when it's set up wrong.

Call 705.300.5468 Text us

★★★★★ 53 five-star Google reviews
About $216,000 a year in Google Ads spend managed
6 years in business

You don't need more clicks. You need people looking for the work you actually do.

If you're a roofer, plumber, HVAC contractor, electrician, excavator or another service business, most of the budget you lose on Google Ads goes to searches that look related to your business and have nothing to do with hiring you.

A roofer ends up paying for someone searching for roofing jobs, roofing courses, roofing materials, or a YouTube video on how to fix their own roof. A plumber pays for someone looking for plumbing parts, DIY instructions, or an apprenticeship. In the ad account, those clicks look perfectly relevant. They just aren't customers.

That's when it starts to feel like Google Ads doesn't work. The campaign was built too loosely: too many keywords, match types that were too broad, and nothing keeping the traffic relevant. The clicks came in, but the calls didn't.

What we filter out

Negative keywords are one of the most important parts of running Google Ads for the trades. We filter out searches for things like:

jobs
hiring
careers
salary
DIY
how to
instructions
tutorial
video
YouTube
free
cheap
parts
supplies
products

along with services and areas you don't actually serve. Then we keep watching your search terms and add new negatives as new patterns show up.

More of the money you spend goes to people who are looking to hire you.

Four things, done properly

Google Ads puts your business in front of someone at the exact moment they're looking for your service. If the wrong person clicks, it's wasted. If the message is off, they move on. If the page doesn't feel right, they don't call. So every step gets built on purpose:

1
Show up for the right searches.
Tight keyword lists built around the jobs you want, in the areas you serve.
2
Filter out the ones that don't matter.
The negative keyword work above, checked against your real search terms on an ongoing basis.
3
Write ads that match the search.
Someone searching "emergency roof leak repair" sees an ad about emergency roof leaks.
4
Send them somewhere that makes calling easy.
A page that matches what they searched for, with your number where they can't miss it.

Your campaigns are built by someone personally certified by Google in Search and Display ads.

Getting the click is only half of it.

If someone lands on a page that feels unclear, outdated or hard to navigate, they leave, and that's money gone.

You don't need a new website for this. We build and refine landing pages for your ads that match what the person searched for and make it easy to reach out: a clear message, a straightforward layout, and nothing in the way of the phone number.

You'll see calls, and what each one cost.

We track the calls and form fills that come from your ads and put a cost per lead on them. So when a job comes in off Google, you know what it took to make the phone ring.

Questions go straight to the person who builds and runs your campaigns. There are no account managers in between.

What local owners say

"I didnt expect it to work so quickly."

Google review

"I wish we had worked with him years ago."

Rhage, Google review

"Business has gone through the roof."

Carter Moore, Google review

Read all 53 five-star reviews on Google

Month to month, with nothing to sign.

There are two costs. Our monthly fee for running your account, and your ad budget, which is paid to Google. Most trades start with $1,000 to $2,000 a month in ad spend.

There's no contract, so you can cancel any month. The average client has stayed with us two years.

What happens when you call

Call or text 705.300.5468.

Tell us what you do, the towns you cover and the jobs you want more of.

We look at your account, free.

If you've run Google Ads before, we pull up the searches you actually paid for and show you which ones were job hunters, DIYers and parts shoppers. We also check your budget, your targeting and whether calls were tracked. If you haven't run ads, we walk through what it would involve for your business.

You decide.

You'll get a clear sense of what's working, what isn't and what would need to change. No pressure. No drawn-out pitch. Just a straightforward conversation so you can decide what makes sense.

Google Ads questions

How soon will I get calls?

We won't guess before we've looked. It depends on your trade, your area and your budget. Once we've seen your market, we'll tell you what we expect.

I already have a Google Ads account. Do I have to start over?

No. We start by going through the account you have and tell you what we'd keep and what we'd change.

What do you need from me?

The jobs you want, the jobs you don't, and the areas you serve. That's what we build the keywords and negatives around.

Find out where your Google Ads budget is going.

Call or text for a free look at your account. If you've run Google Ads before, we'll show you the searches you paid for that were never going to hire you. If you haven't, we'll tell you what a campaign for your trade and area would involve.