Focus your efforts where your customers will find you
Unlock the Potential of Google Business Profiles:
By keeping your Google Business Profile up-to-date with relevant information and engaging posts, you can significantly boost your local visibility and enhance your search engine rankings, making sure your business stands out to customers in Barrie, Ontario actively seeking your products or services.
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Unlike traditional social media platforms, Google Business Profiles offer a direct connection to local customers in Barrie, Ontario who are actively searching for businesses like yours. Our tailored approach ensures that your business shines where it matters most - in local searches and map results in Barrie, Ontario.
WHAt? No Facebook?
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Well it depends on your business. If your business has repeat buyers then yes FaceBook and Instagram makes sense, but when it comes to marketing for high ticket products like metal roofing where repeat purchases are unusual, efforts on posting organically to social media platforms such as Facebook and Instagram may not always be the most effective strategy. Here's why:
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1. Limited Audience Engagement: Local trades businesses won't have much success building a substantial following on platforms like Facebook and Instagram. How many local electricians do you follow on Instagram? Without the numbers of followers, you won't see a great effect of even the best unpaid social media strategy.
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2. Search Intent Misalignment: Think about the last time you needed a service for your home like an electrician. Was your first thought to search for one on Facebook? Likely not. You googled it, and when you did find the company on Google, you checked out their reviews, and if they were dialled into online marketing, they'd have posts visible of recent jobs they've completed all around you.
3. Lack of Targeted Reach: The algorithms of Facebook and Instagram may result in content from trades businesses in Barrie getting lost in users' feeds, particularly if they do not have a significant following or engagement. This can make it challenging to effectively target the right audience.
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Social Media MANAGEMENt BARRIE, ONTARIO
For businesses that get a lot of repeat buyers, FB & Instagram still make sense, but for typical trades businesses focusing on local search engine optimization (SEO) and platforms like Google Business Profiles have a more direct impact than organic Facebook postings. ​
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Want to learn more? Book a free 30 minute strategy session with us!